Huda Beauty

Huda Beauty’s authenticity engine—product obsession, honest storytelling, and fast feedback loops. Transparency and quality that earn loyalty.

Aramex; Wamda

Aramex/Wamda ecosystem catalyst—generosity, straight talk, and patient partnerships. He multiplies progress by sharing knowledge and networks.

Mumzworld

Mumzworld’s trust-first builder—empathy that delivers, transparent policies, and consistency over spectacle. Service as care.

Saudi Exchange (Tadawul, former Chair)

Governance-savvy moderniser—simple controls, merit with momentum, and plain speech. Trust at the centre of steady change.

Olayan Group

Inclusive, ethical chair—integrity in practice, opportunity creation, and respectful dialogue. Steady courage that builds resilient organisations.

Atlassian

Atlassian’s systems-focused steward—values as mechanisms, calm accountability, and invest-through-cycles discipline. Structure with respect.

Atlassian

Atlassian’s open-by-default leader—candour, empowered teams, and purpose with humour. Transparent conviction that mobilises talent.

VietJet Air

VietJet’s composed builder—courage with control, affordability as respect, and steady execution. Clear non-negotiables and crisp communication.

Canva

Canva’s inclusive optimist—simplicity for everyone, kindness with standards, and weekly visible progress. Stewardship with a long view.

Canva

Canva’s grounded co-builder—straight talk, frugal discipline, and reliability as culture. Promises kept, noise cut.

Razer

Razer’s community-led brand maker—authentic voice, craft pride, and playful clarity. He ships often and credits fans for ideas.

AirAsia

AirAsia’s optimistic simplifier—bold goals, frugal discipline, and visible leadership on the frontline. Candour that mobilises teams.

Tokopedia

Tokopedia’s dignity-minded founder—trust as the product, fair policies, and humble persistence. Small steps, long view.

Gojek

Gojek co-founder and public servant—service design, inclusive debate, and small frequent improvements. Human-centered clarity at scale.

Grab

Grab’s inclusive builder—community focus, safety as permission, and resilience with kindness. Partnerships and small wins that stick.

Sea Group

Sea Group’s calm pivot-artist—customer obsession, frugal experiments, and visible scorecards. Quiet tenacity and service-minded focus.

Grab

Grab’s systems thinker—write to think, empathy with boundaries, and mechanisms over heroics. Calm, principled execution.

Gojek

Gojek’s analytical operator—evidence over ego, ownership with kindness, and short learning loops. Mechanisms that outlast slogans.

TSMC

TSMC’s founder—integrity compounding, long view, and service to customers. Principled foresight with modest, exacting standards.

TSMC

TSMC’s quiet rigour—reliability first, humble expertise, and teaching culture. Precision and respect that scale in high-stakes work.

LG

LG’s values-led moderniser—integrity as OS, quality as respect, and careful change. Fairness and reliability as brand.

Coupang

Coupang’s reliability obsessive—simple promises, frugal speed, and learning in public. Trust through punctuality and visible fixes.

Sony

Sony’s conductor—stewardship of creators, portfolio synthesis, and calm financial clarity. Quiet results over noise.

Hyundai Motor

Hyundai’s human-centred moderniser—design sensibility, manufacturing discipline, and partnership. Optimism grounded in care and safety.

Toyota

Toyota’s genchi-genbutsu exemplar—go and see, safety first, humility with resolve. Trust built through disciplined improvement.

Fast Retailing (Uniqlo)

Uniqlo’s simplicity champion—humility, basics done well, and kaizen. Everyday excellence through standards, frontline visits, and thrift.

SoftBank

SoftBank’s conviction storyteller—bold theses, rapid decisions, and public learning. Big dreams tempered by transparent risk rules.

Zoho

Zoho’s principled independent—frugality, talent cultivation, and patient craftsmanship. Profits as fuel for freedom and quality.

Zomato

Zomato’s candid iterator—service reliability, frugal experiments, and learning in public. Honesty and small steps that compound.

Biocon

Biocon’s science-led entrepreneur—rigour, resilience, and conscience. Evidence in plain words and talent development with purpose.

Ola

Ola/Ola Electric’s audacious operator—urgency, ownership, and simplification. Big goals, short cycles, and a no-compromise checklist.

Nykaa

Nykaa’s trust builder—warmth, clear education, and disciplined growth. Community voice shapes curation, transparency, and quality.

Infosys

Infosys co-founder and public-digital architect—systems thinking, open standards, and simple narratives. Inclusive, patient, relentlessly practical.

Reliance Industries

Reliance’s scale builder—ambition with method, ecosystem partnerships, and affordability as advantage. Calm stewardship with rigorous follow-through.

Tata Trusts

Values-first statesman—humility, dignity, and patient conviction. He backs long bets while protecting fairness and community trust. Leadership that makes progress legible and repeatable.

Tata Sons

Tata’s quiet force—focus, ethics, and execution. Plain language, visible metrics, and inclusive respect that make discipline feel human. Leadership that makes progress legible and repeatable.

Haier

Haier’s culture transformer—radical quality and entrepreneurial teams. He turned bureaucracy into ownership and user-centred accountability.

Baidu

Baidu’s principle-minded technologist—evidence-led conviction, patient investment, and responsibility by design. Measured, analytic communication.

Gree Electric

Gree’s standards bearer—visible ownership, manufacturing pride, and no-compromise quality. Toughness paired with fairness to people and customers.

Trip.com Group

Trip.com’s calm crisis communicator—empathy, safety-first judgment, and steady delivery. Small, reliable promises rebuild confidence. Leadership that makes progress legible and repeatable.

Lens Technology

Lens Technology’s precision builder—grit, training, and care for detail. Hands-on leadership that turns continuous improvement into scale. Leadership that makes progress legible and repeatable.

Meituan

Meituan’s sober operator—systems thinking, frugality, and candid numbers. Resilient execution guided by honest, long-term metrics. Leadership that makes progress legible and repeatable.

Xiaomi

Xiaomi’s frugal perfectionist—honest pricing, frequent releases, and fan-focused empathy. Simplicity and reliability over gimmicks. Leadership that makes progress legible and repeatable.

ByteDance

ByteDance’s product empiricist—first principles, rapid iteration, and decentralised ownership. Calm curiosity with evidence-based decisions.

Tencent

Tencent’s quiet builder—patient platform thinking, user trust, and disciplined execution. Results over rhetoric and ecosystems that compound value.

Dyson

Inventor-founder—patient ingenuity, first-principles thinking, and craft pride. Relentless prototypes turn function into elegant, dependable products.

IKEA (Ingka Group)

IKEA’s warm pragmatist—purpose made practical, humility, and thrift with imagination. He makes change feel shared and useful. Leadership that makes progress legible and repeatable.

LVMH

LVMH’s brand steward—long-horizon patience, exacting taste, and decentralised responsibility. He protects craft and lets quiet excellence speak.

H&M

H&M’s grounded operator—frugal fairness, simple plans, and visible progress. Steady, human leadership that treats affordability as respect. Leadership that makes progress legible and repeatable.

Schneider Electric

Builder of systems and teams—modest, methodical, and enabling. Few priorities, steady cadence, and visible follow-through that lifts others.

AstraZeneca

AstraZeneca’s evidence-first leader—steady ambition, transparent trade-offs, and patient focus. Serious purpose without theatre, anchored in science.

Orange

Orange’s engineer-leader—service quality, inclusion, and simple rules. Calm, principled leadership that fits any service-heavy organisation.

Syensqo

Syensqo’s purpose-led pragmatist—global curiosity, crisp accountability, and metrics that matter. Ambition with responsibility made operational.

GSK

GSK’s steady moderniser—clarity in complexity, courage with empathy, and trust as habit. She simplifies, communicates plainly, and keeps promises visible.

Volkswagen Group

Volkswagen’s product-minded unifier—craft, humility, and timely decisions. He invites input, decides on schedule, and keeps the focus on essentials.

Mercedes-Benz Group

Mercedes-Benz’s calm operator—clear priorities, quiet standards, and predictable communication. Reliability and focus that compound over time.

Klarna

Klarna’s candid simplifier—frugal ambition, open updates, elegant design. He adapts quickly and keeps teams focused on usefulness and clarity.

Supercell

Supercell’s ‘least-powerful CEO’—autonomy, humility, and craft. Small, trusted teams own outcomes; weak projects are killed early. Leadership that makes progress legible and repeatable.

Too Good To Go

Too Good To Go’s cheerful mobiliser—mission, partnership, and pragmatic optimism. She turns goodwill into repeatable, everyday habits with visible wins.

Wise

Wise’s reliability steward—cost discipline, straight metrics, and ownership. He favours simple products, honest prices, and open progress reports.

Wise

Wise’s truth-teller—radical transparency, mission clarity, challenger courage. He simplifies pricing and treats trust as a competitive moat.

UiPath

UiPath’s humble builder—frugality, customer closeness, and simple mechanisms. He prizes persistence over polish and celebrates practical wins.

Spotify

Spotify’s calm product thinker—long game, small steps. He lets real usage decide, trims vanity metrics, and balances experimentation with discipline.

Google DeepMind

Google DeepMind’s science-led unifier—curiosity with discipline, talent density, and ethical restraint. Pursues moonshots with careful, evidence-first standards.

Bumble

Bumble’s women-first builder—dignity by design, clear boundaries, and visible action. Kindness with backbone that scales communities safely.

Spanx

Spanx’s scrappy optimist—customer empathy, resourceful tests, and honest storytelling. Turns constraints into creativity and progress you can feel.

23andMe

23andMe’s transparent explainer—science-led candour, empathy, and respect for choice. She invites scrutiny and adjusts as evidence evolves. Leadership that makes progress legible and repeatable.

Patagonia

Patagonia’s purpose-before-profit exemplar. Values, restraint, and stewardship turned into durable products, honest narratives, and loyalty that lasts.

Shopify

Shopify’s craft-first steward—simplicity, autonomy, continuous improvement. He treats leaders as platform stewards and empowers teams through clear writing.

Amazon

Amazon’s builder-in-chief—customer-obsessed, frugal, rigorous. He writes to think, dives deep, and pairs long-term ambition with small, testable steps.

Uber

Uber’s service-minded repairer—approachable, transparent, and steady. He rebuilds culture through small, frequent improvements and accountability without blame.

YouTube

YouTube’s quiet authority—practical empathy, clear rules, and predictable follow-through. Inclusive judgment that balances creators, viewers, and partners.

JPMorgan Chase

JPMorgan’s plain-spoken steward—prudence, preparation, and hard truths early. Confidence with humility that compounds into credibility through cycles.

Salesforce

Salesforce’s values-in-action advocate. He links purpose to performance, grows through partnerships, and aligns teams with simple stories and visible commitments.

IBM

IBM’s principle-centered steward—disciplined focus, transparent trade-offs, and trust by design. Measured judgment that travels across complex, regulated work.

Airbnb

Airbnb’s design-led storyteller. He listens in public, ships visible improvements, and pairs human-centred clarity with pragmatic follow-through.

General Motors

GM’s trust-first moderniser—safety, candour, and steady transformation. She makes complex change legible, humane, and accountable across stakeholders.

Alphabet (Google)

Alphabet’s quiet clarifier—product calm, inclusive debate, timely decisions. He translates complexity into simple principles and useful, safe, universal products.

AMD

AMD’s turnaround force—focus, evidence, and quiet confidence. She picks a few big bets, finishes them, and lets plain numbers and delivery build credibility.

Apple

Apple’s steady hand—calm, values-led, exacting. He turns focus, privacy, and accessibility into consistent delivery and trust that compounds over time.

Microsoft

Microsoft’s renewal architect—curiosity, empathy and disciplined strategy. He shifts culture from certainty to learning and pairs simple narratives with accountable action.

Tesla; SpaceX

Bold, hands-on builder at Tesla and SpaceX. Sets audacious goals, prototypes fast, and demands ownership—pairing imagination with relentless execution.

NVIDIA

NVIDIA’s teacher-builder—vision with stamina. He ships proof, sets a high craft bar, and turns complex ideas into demos people can feel and build on.