Elon Musk leads Tesla and SpaceX and is associated with bold ambition, direct ownership, and rapid learning. He sets audacious goals and compresses idea-to-execution cycles, favouring prototypes and iteration. His communication is crisp and demanding; he expects high accountability. Distinctive for pairing imagination with relentless action, his approach highlights courage, focus, and urgency—qualities any leader can scale thoughtfully.
1) Aim high, act now.
Big goals focus energy; small steps create momentum.
Behaviours to model:
2) Ownership and accountability.
Name responsible leaders and empower them.
Behaviours to model:
3) Radical simplicity.
Remove steps, hand-offs, and jargon.
Behaviours to model:
State one ambitious target, choose the smallest next step, and assign a single owner. Share the measure of success and review tomorrow.