Simon Sinek
How Great Leaders Inspire Action
Skills
Visioning & Goal-Setting, Influence & Persuasion, Communication
Introduces the Golden Circle—why, how, what—to spark purpose-driven engagement and loyalty.
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In every meeting or presentation, articulate the “why” before the “what.” Clarify your core beliefs and goals so others can connect with them.
Instead of seeking people who just want a job, look for those who resonate with your values. This alignment sparks creativity and resilience.
Align everyday actions with your stated purpose. Inconsistency between “why” and “what” erodes trust, while consistency fosters genuine loyalty.
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