8 min read

How Great Leaders Inspire Action

Skill

Visioning & Goal-Setting, Influence & Persuasion

Introduces the Golden Circle—why, how, what—to spark purpose-driven engagement and loyalty.

Author

Simon Sinek

Product Manager

Subscribe to our newsletter

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Introduces the Golden Circle—why, how, what—to spark purpose-driven engagement and loyalty.

‍

Key Insights

In every meeting or presentation, articulate the “why” before the “what.” Clarify your core beliefs and goals so others can connect with them.

Instead of seeking people who just want a job, look for those who resonate with your values. This alignment sparks creativity and resilience.

Align everyday actions with your stated purpose. Inconsistency between “why” and “what” erodes trust, while consistency fosters genuine loyalty.