Situational Background

William Tanuwijaya, Tokopedia co-founder, leads with humility, grit, and trust-building. He turns personal resilience into organisational steadiness—clear promises, fair policies, and visible support for small businesses. Tanuwijaya’s communication is warm and plain; he prefers patient compounding over hype. Distinctive for dignity and service, he shows how kindness, consistency, and community focus create durable platforms in any field.

Practical Leadership Principles

‍

1) Trust as the product.

‍
Reliability beats rhetoric.

‍
Behaviours to model:

• Publish buyer/seller protections in plain words.
• Track dispute time-to-resolution.
• Apologise with remedies, not spin.

‍

2) Lift others to grow.

‍
Success scales when partners thrive.

‍
Behaviours to model:

• Offer simple education/resources for newcomers.
• Highlight small-partner wins.
• Design fees and rules with fairness checks.

‍

3) Humble persistence.

‍
Small steps, long view.

‍
Behaviours to model:

• Share weekly progress on one core metric.
• Celebrate quiet consistency.
• Keep promises small and kept.

‍

Call to action

Clarify one protection policy, reduce one friction for partners, and post the before/after evidence this week.