China
8 min read

Zhang Ruimin

Haier
Haier Leader
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Situational Background

Zhang Ruimin, the transformative Haier leader, is famed for radical quality and entrepreneurial culture. He symbolised a quality reset early in his tenure and later championed a model of small, empowered teams accountable to customers. Zhang values honesty, simplicity, and ownership—leaders serve users by enabling creators. Distinctive for turning bureaucracy into initiative, he shows how discipline and empowerment can coexist in any large organisation.

Practical Leadership Principles

1) Quality as character.


Standards define who you are.


Behaviours to model:

  • Make defects visible; fix them at the source.
  • Reward prevention over heroics.
  • Tie recognition to customer outcomes.

2) Entrepreneurship at the edge.


Small teams closest to users decide.


Behaviours to model:

  • Give teams P&L-like accountability.
  • Set clear contracts between teams.
  • Celebrate prudent risk-taking.

3) Leaders as enablers.


Remove obstacles, not autonomy.


Behaviours to model:

  • Ask, “What’s blocking you?” and resolve it fast.
  • Share resources transparently.
  • Step back when teams have it.

Call to action

Choose one quality problem to surface publicly, empower a small team to own it end-to-end, and remove a blocker within 24hours—then report the result.