Situational Background

Min-Liang Tan, Razer co-founder and CEO, is a community-led brand builder who blends craft pride with playful authenticity. He talks with users, not at them; ships frequently; and treats design as respect for gamers. Tan’s tone is direct and passionate; he credits community contributions and owns misses. Distinctive for authenticity and high standards, he shows how storytelling, quality, and responsiveness win across any consumer brand.

Practical Leadership Principles

‍

1) Authentic community.

‍
Invite users into the build.

‍
Behaviours to model:

• Host open feedback sessions; commit two fixes.
• Highlight fan-made ideas and give credit.
• Maintain a public “what we improved” log.

‍

2) Craft over hype.

‍
Let quality do the talking.

‍
Behaviours to model:

• Share the checklist that defines “pro grade.”
• Dogfood your product weekly.
• Fix defects fast and visibly.

‍

3) Playful clarity.

‍
Serious standards, human voice.

‍
Behaviours to model:

• Communicate in plain, lively language.
• Show work-in-progress without theatre.
• Celebrate creators on your platform.

‍

Call to action

Pick one community request to ship, publish the quality checklist behind it, and share a short, human note about what changed.

‍