Japan
8 min read

Akio Toyoda

Toyota
Chairman
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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Situational Background

Akio Toyoda, long-time Toyota leader and now chairman, champions humility, safety, and learning at the source. He practices genchi genbutsu—“go and see”—and balances courage with prudence. Toyoda speaks plainly, honours craft, and keeps promises realistic. Distinctive for steady confidence without ego, he shows how trust, respect, and disciplined improvement scale in any complex operation.

Practical Leadership Principles

1) Go and see.


Decide from facts on the ground.


Behaviours to model:

  • Visit the line, site, or customer monthly.
  • Ask “why” five times before prescribing.
  • Capture a one-page field note with actions.

2) Safety and quality first.


Speed follows from trust.


Behaviours to model:

  • Start reviews with safety/quality metrics.
  • Empower stop-the-line authority.
  • Thank those who raise issues early.

3) Humility with resolve.


Listen deeply; hold the standard.


Behaviours to model:

  • Paraphrase objections before deciding.
  • State one red line you won’t cross.
  • Own mistakes; credit teams.

Call to action

Schedule a “go-and-see” visit, identify one safety improvement to implement within a week, and share the decision and rationale with your team.