Situational Background

Koo Kwang-mo, chairman of LG Group, is a values-led moderniser who blends ethics, quality, and customer respect. He emphasises “Jeong-Do” (upright management), practical innovation, and steady accountability. Koo communicates simply, focuses on credibility, and invests in people and brand trust. Distinctive for quiet integrity and consistent standards, he shows how fairness and reliability build durable organisationsany where.

Practical Leadership Principles

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1) Integrity as operating system.

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Make ethics daily, not annual.

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Behaviours to model:

• Write three red lines you won’t cross.
• Publish conflict-of-interest and fairness rules.
• Reward truth-telling, even when inconvenient.

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2) Quality is respect.

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Customers feel standards.

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Behaviours to model:

• Inspect work where it happens.
• Fix root causes, not symptoms.
• Track complaints to closure publicly.

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3) Modernise with care.

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Change that honours people.

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Behaviours to model:

• Explain why, what, and when—plainly.
• Provide training before switching systems.
• Recognise teams who adapt well.

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Call to action

List one ethical red line, one quality fix at the source, and one modernisation step with training you’ll deliver this month.

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