Zhang Yiming, founder of ByteDance, is a product thinker who pairs first-principles clarity with rapid iteration and decentralised ownership. He values simple rules, measurable outcomes, and learning loops over hierarchy. Zhang listens to usage data and lived behaviour, then acts decisively without drama. Distinctive for calm curiosity and scalable mechanisms, he shows how clarity, autonomy, and evidence can outperform noise in any fast-moving organisation.
1) First principles, fast feedback.
Understand the core task, then iterate quickly.
Behaviours to model:
2) Autonomy with accountability.
Small teams own end-to-end outcomes.
Behaviours to model:
3) Clarity over control.
Simple rules scale better than micromanagement.
Behaviours to model:
Write your one-line problem statement, choose a weekly metric, and empower a small team to run a two-week test with a clear keep/kill decision.