Situational Background

Euisun Chung, executive chair of Hyundai Motor Group, leads with human-centered ambition, respect for craft, and partnership. He pairs design sensibility with manufacturing discipline and cross-industry collaboration. Chung communicates steadily, values safety and dignity, and favours visible progress over hype. Distinctive for optimism grounded in care, he shows how purpose, respect, and measured pace can guide large transformations anywhere.

Practical Leadership Principles

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1) People at the centre.

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Design for dignity and safety.

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Behaviours to model:

• Start meetings with “how this helps people.”
• Put safety and accessibility on every checklist.
• Recognise teams who improve everyday experiences.

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2) Partnership mindset.

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Build with others, not alone.

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Behaviours to model:

• Host regular partner forums with actions.
• Share roadmaps early; invite input.
• Credit partners by name in wins.

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3) Steady, visible progress.

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Make change tangible.

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Behaviours to model:

• Show quarterly “before/after” outcomes.
• Keep a predictable update cadence.
• Adjust quietly when facts change.

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Call to action

Identify one partner to engage, one safety improvement to ship, and one before/after you’ll share this quarter—name owners and dates.

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