Situational Background

Daniel Ervér, H&M Group’s CEO since early 2024,is a grounded operator who combines humility, thrift, and clear communication. He keeps focus on fairness to customers and teams, prefers simple plans over slogans, and measures progress visibly. Distinctive for steady, human leadership that treats affordability and quality as forms of respect. (H&M Group)

Practical Leadership Principles

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1) Frugal fairness.

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Spend where it helps customers and people.

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Behaviours to model:

• Track unit costs and pass savings on.
• Cut one low-value expense each month.
• Share the reasoning openly.

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2) Simple plans, visible progress.

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Clarity reduces friction.

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Behaviours to model:

• Write goals in one page.
• Show weekly movement on one core metric.
• Retire work that doesn’t move the needle.

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3) Respect in the details.

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Small touches build trust.

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Behaviours to model:

• Dogfood your product or service regularly.
• Fix the top two recurring complaints fast.
• Thank frontline teams by name.

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Call to action

Publish one page of goals and the single metric you’ll move this month—then report progress each Friday.