Brian Chesky, Airbnb’s co-founder and CEO, leads with design empathy, community sensibility, and narrative clarity. He simplifies products and policies, listens in public, and ships frequent, visible improvements. Chesky blends creativity with pragmatism, telling clear stories backed by action. Distinctive for human-centered thinking and openness, his style fits any service-oriented organisation.
1) Design for humans.
Make things obvious, fair, and kind.
Behaviours to model:
2) Build with your community.
Invite participation and respond visibly.
Behaviours to model:
3) Tell the story, then prove it.
Narrative creates alignment; evidence creates trust.
Behaviours to model:
Rewrite one policy or message for clarity, ship one community-requested fix, and publish the proof point that shows it worked.