Sweden
2 min read

Sebastian Siemiatkowski

Klarna
Co-Founder and CEO
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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Situational Background

Sebastian Siemiatkowski, Klarna’s co-founder and CEO, is known for frugal ambition, candid updates, and design simplicity. He adapts quickly, explains tough decisions openly, and keeps teams focused on usefulness and clarity. Siemiatkowski’s tone is straightforward and humane, pairing high standards with frequent iteration. Distinctive for resilient optimism and radical simplification, his approach fits any leader managing change with scarce resources.

Practical Leadership Principles

1) Frugal ambition.


Aim high while spending wisely.


Behaviours to model:

  • Set bold outcomes with lean budgets.
  • Report progress against cash and customer value.
  • Reward thrift that improves quality.

2) Radical candour.


Speak plainly—especially in hard times.


Behaviours to model:

  • Share decisions and trade-offs in writing.
  • Explain layoffs or pivots with specifics and empathy.
  • Track prior commitments and score yourself.

3) Elegant simplicity.


Make products and processes obvious.


Behaviours to model:

  • Remove steps, toggles, and jargon.
  • Test with real users, then cut more.
  • Celebrate fewer, better features.

Call to action

Write a candid update on one tough choice, name the smallest step to prove the new path, and remove one unnecessary step from a core process.