Situational Background

Morris Chang, TSMC’s founder, is a master of patient conviction, ethical clarity, and service to customers. He built trust by doing exactly what he promised and by elevating engineering craft. Chang speaks modestly, credits teams, and treats reputation as capital. Distinctive for principled foresight and quiet courage, he shows how integrity, long view, and respect for people can build enduring institutions anywhere.

Practical Leadership Principles

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1) Integrity compounding.

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Tell the truth, keep your word.

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Behaviours to model:

• Make promises small and specific.
• Document decisions and reasons.
• Admit misses and repair trust fast.

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2) Long view with patience.

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Invest where learning compounds.

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Behaviours to model:

• Protect one decade-long effort.
• Review progress by capability, not hype.
• Avoid deadlines you cannot test.

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3) Service to customers.

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Win by making others win.

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Behaviours to model:

• Ask clients what success looks like for them.
• Negotiate fair, stable terms.
• Share gains from improvements.

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Call to action

Write one promise you will keep this quarter, one long-term capability you’ll protect, and one customer success definition you’ll adopt today.