Indonesia
8 min read

Kevin Aluwi

Gojek
Co-Founder and Former Co-CEO
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Situational Background

Kevin Aluwi, Gojek co-founder and former co-CEO, is a data-minded operator who pairs analytical calm with humility. He prefers mechanisms over slogans—clear owners, simple metrics, and regular retrospectives. Aluwi communicates thoughtfully, invites dissent, and adjusts quickly to evidence. Distinctive for quiet accountability, he shows how clarity, curiosity, and measured pace can steer any complex team.

Practical Leadership Principles

1) Evidence over ego.


Let facts set the tempo.


Behaviours to model:

  • Define success and kill criteria upfront.
  • Keep dashboards short and public.
  • Retire low-value work visibly.

2) Ownership with kindness.


High standards, human tone.


Behaviours to model:

  • Name a single owner per outcome.
  • Give specific, timely feedback.
  • Thank those who spot risks early.

3) Learn in short loops.


Small experiments, fast reviews.


Behaviours to model:

  • Run weekly tests with pre-declared rules.
  • Hold brief, blameless retros.
  • Share what changed because of learning.

Call to action

Choose one decision to reframe with metrics, run a small test this week, and publish the keep/kill call with your reasoning.