Situational Background

Forrest Li, Sea Group’s founder-chair and CEO, is a calm builder known for resilience, customer obsession, and disciplined pivots. He translates ambitious aims into practical mechanisms—clear priorities, frugal experiments, and visible scorecards. Li communicates plainly, credits teams, and learns in public. He values community as an engine for growth (players, buyers, sellers) and keeps promises small and reliable. Distinctive for quiet tenacity and service-minded focus, he shows how humility, clarity, and steady iteration compound trust—useful in any fast-moving, multi-business organisation.

Practical Leadership Principles

‍

1) Ambition with frugality.

‍
Stretch goals, lean methods.

‍
Behaviours to model:

• Write the bold outcome and the smallest viable next step.
• Review spend-to-learning, not spend-to-plan.
• Reuse wins across teams before adding headcount.

‍

2) Community-first focus.

‍
Serve users so they become advocates.

‍
Behaviours to model:

• Track a few trust metrics (reliability, fairness, safety).
• Close the loop on feedback publicly.
• Celebrate stories where service changed outcomes.

‍

3) Candour and calm.

‍
Say what’s true; act without drama.

‍
Behaviours to model:

• Publish simple scorecards.
• Explain misses and fixes plainly.
• Keep a predictable update cadence.

‍

Call to action

State one bold outcome, the smallest step you’ll ship this week, and the trust metric that will prove progress—then share results in a short note.

‍