South Africa
2 min read

Koos Bekker

Naspers; Prosus
Chairman
Contributors
Phoenix Baker
Product Manager
Lana Steiner
Product Designer
Drew Cano
Frontend Engineer
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Background

Koos Bekker, Naspers architect and value-creation strategist, is a contrarian capital allocator who pairs long-term conviction with relentless curiosity. He bets early, learns fast, and treats optionality as non-negotiable. Bekker’s leadership is analytical, bold, and unromantic; he prizes talent, decentralizes execution, and compounds winners while cutting losers without sentiment. Distinctive for asymmetry-thinking and portfolio discipline, he shows how strategic bets, empowered teams, and patient capital can build empires anywhere.

Operating Beliefs

1) Hunt asymmetry.

Small bets, huge upside.

Enbaling Behaviours:
  • Place many low-cost experiments with clear signals.
  • Back the few that show exponential traction.
  • Kill projects quickly when the thesis breaks.
2) Talent is the multiplier.

Great people beat perfect plans.

Enabling Behaviours:
  • Hire for judgment, not credentials.
  • Give autonomy with explicit accountability.
  • Pay for impact and keep standards ruthless.
3) Decentralise execution, centralise capital.

Freedom plus discipline wins.

Enabling Behaviours:
  • Let operators run; keep HQ lean.
  • Allocate capital based on results, not politics.
  • Review performance brutally and regularly.
Reccomended action

Pick one “maybe” initiative, run a cheap 30-day experiment with a single success metric, and pre-commit: scale it hard if it wins, shut it down if it fails—then publish that decision rule to your team this week.